DevOps Institute

How the Adoption of CI/CD Can Improve Productivity [and Revenue] Across the Software Delivery Chain

CICD, DevOps Basics

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Image source Anyaberkut via Getty Images

By DevOps Institute Ambassadors

How the Right CI/CD Strategy Can Increase Developer Productivity

Adit Modi, Cloud Architect and Community Leader at Digital Alpha –

As a cloud architect, I have seen how CI/CD has revolutionized the way developers work. By automating the build, test, and deployment process, developers can focus more on writing code and less on manual tasks, resulting in higher productivity and faster time-to-market. In addition,, by using tools which include version control and automated testing, developers can catch and fix errors earlier in the development process, reducing the need for rework and improving code quality. For example, I worked with a startup that implemented a CI/CD pipeline and saw a 30% increase in developer productivity within the first month.

Andrew Urwin, Director of Platform and DX at Clue Software –

Engineers who can focus on what they’re best at will be happier and more productive, and that has far-reaching implications. A good CI/CD strategy means that engineers can work on important projects and not worry about time-consuming manual tasks. They can also work with confidence, knowing that errors will be caught automatically, rather than just before deployment.

How the Right CI/CD Strategy Can Generate More Revenue

Andrew Urwin, Director of Platform and DX at Clue Software –

Implementing CI/CD allows us to accelerate revenue generation from the features that are deployed to customers, rather than features waiting for manual checks to see if the code is up to standard. We already know the code is good because we have automated testing, and continuous delivery means that code is automatically deployed if it meets certain standards. We have taken human error and delays out of the process.

Savinder Puri, DevOps Evangelist at TBC Bank –

In my experience, I’ve often seen a temporary revenue slump in the initial phases of experimentation, implementation, and maturity. However, the exponential gains of CI/CD adoption endured year after year far outweigh the temporary blip.


There are three manifestations of this phenomenon:


1. Reduced technical debt: By implementing a robust CI/CD pipeline, organizations can automate the process of identifying and addressing technical debt, resulting in faster release times, improved code quality, and ultimately, increased revenue. According to a study by CAST, technical debt can cost organizations up to $1 million per hour of application downtime.

2. Improved talent acquisition: A mature CI/CD pipeline can be a key differentiator, as it signals to potential hires that the company values innovation, collaboration, and efficiency. This can lead to a more diverse and talented workforce, resulting in higher quality code and, ultimately, increased revenue.

3. Reduced employee burnout: With the right CI/CD pipeline in place, organizationscan automate repetitive and mundane tasks that can cause employee burnout. This can lead to happier and more productive employees, resulting in higher quality code and, ultimately, increased revenue. According to a study by Deloitte, employee burnout can cost companies up to $190 billion per year in healthcare costs and lost productivity.


By taking a creative and holistic approach to CI/CD, organizsations can unlock new opportunities for growth and success.

Adit Modi, Cloud Architect and Community Leader at Digital Alpha –

As a Cloud Architect, I have seen firsthand how the right CI/CD strategy can lead to increased revenue for organizations. By enabling faster and more efficient software delivery, organizations can release new features and updates to market more quickly, improving customer satisfaction and retention.

For example, I worked with a retail client who implemented a streamlined CI/CD pipeline and was able to release new features and updates 50% faster than before. This allowed them to quickly respond to customer feedback and market demands, resulting in increased revenue and a stronger competitive position.

What’s Next?

Continuous delivery is evolving, and more recent advancements are credited to open source. We as practitioners have a greater responsibility to bring engineering practices closer to the business need and continue to evolve them for the right reason.

Improve your CI/CD skills at SKILup Day: Continuous Integration/Continuous Delivery on April 26, 2023. Can’t make the event? Subscribe to SKILup IT Learning to watch previous SKILup Day and SKILup Hour content, as well as earn DevOps Institute Continuing Education Units (CEUs) as part of our Continuing Education Program. Learn more and subscribe:

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