Over the past century GDP per capita has been growing exponentially in most parts of the developed world. Technology and innovations in technology, by speeding up the way information is collected, processed, and distributed, have been the key ingredients of this expansion. There is, however, a downside to this rosy picture: the multiplication of the potential solutions makes choices difficult, and what looks like the right path may prove to be an impasse from which it may be difficult to recover. This report shows that selecting the right path is in fact the result of an objective process and not the consequence of a whim. By looking at how and why innovation has been adopted in different walks of life we can define selection criteria that improve our chances to make the right and successful choices.