Alejandro is managing director at GUETCHU and is a digital transformation expert and lean, agile and DevOps coach. Alejandro values people over technology and strives to build long lasting networking relationships. He likes to perform the role of bridge between business and IT. He is a trainer, consultant, certification specialist, book writer and reviewer, global sales and marketing, chair and managing director of professional communities. Alejandro is a founding member of communities including Unixgroup, itSMF and ITWNET International and participates in European Commission committees such as CEN/CWA, eCF, eSkills, Digital Leadership 2030 and DiversITy. Alejandro is a seasoned international keynote speaker, trainer and writer delivering in both English and Spanish.